Description

Book Synopsis
An AHA Press/Jossey-Bass Resource

Untapped Options is an invaluable resource for health care leaderswho want to help their organizations succeed. Bea Northcott andJanette Helm, experts in the field of health care management, havecreated a practical approach that explores how human resources andmarketing managers can combine forces and work together to createmission, vision, and values statements that will drive a commonstrategy to organizational excellence. Step-by-step, Northcott andHelm show how to implement this innovative approach that, once inplace, will contain costs, bolster employee satisfaction andproductivity, and increase customer satisfaction.

Untapped Options

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A Hardback by Bea Northcott, Janette Helm

15 in stock


    View other formats and editions of Untapped Options by Bea Northcott

    Publisher: John Wiley & Sons Inc
    Publication Date: 12/04/2000
    ISBN13: 9780787955373, 978-0787955373
    ISBN10: 078795537X
    Also in:
    Medical administration and management Medicine / Healthcare: general issues / topics

    Description

    Book Synopsis
    An AHA Press/Jossey-Bass Resource

    Untapped Options is an invaluable resource for health care leaderswho want to help their organizations succeed. Bea Northcott andJanette Helm, experts in the field of health care management, havecreated a practical approach that explores how human resources andmarketing managers can combine forces and work together to createmission, vision, and values statements that will drive a commonstrategy to organizational excellence. Step-by-step, Northcott andHelm show how to implement this innovative approach that, once inplace, will contain costs, bolster employee satisfaction andproductivity, and increase customer satisfaction.

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