Description
Book SynopsisIn publications such as
BusinessWeek and
Fast Company, the media have celebrated Whirlpool''s transformation into a leading-edge innovator and Nancy Tennant Snyder''s role as chief innovation officer. Ten years after this remarkable transformation,
Unleashing Innovation tells the inside story of one of the most successful innovation turnarounds in American history. Nancy Tennant Snyder and coauthor Deborah L. Duarte reveal how Whirlpool undertook one of the largest change efforts in corporate history and show how innovation was embedded throughout the company, which ultimately lead to bottom-line results.
Table of ContentsForeword Jeff M. Fettig vii
Preface ix
Introduction xv
Part One: The Anatomy of Innovation 1
1 Embedded Innovation in Action 3
2 Structuring and Sustaining Innovation: The Rational Framework and Emotional Drivers 25
Part Two: Rational Drivers 45
3 The Strategic Architecture 47
4 Management Systems 63
5 The Innovation Machine 83
6 Innovators and Innovation Mentors 105
7 Managing Execution and Results 119
Part Three: Emotional Drivers 137
8 Learn 139
9 Dream 155
10 Create 169
11. Heroes 183
12. Spirit 199
Conclusion: The Innovation Journey 211
Epilogue: Dragons Be Here 217
References 229
Acknowledgments 233
About the Authors 237
Index 239
