Description

Book Synopsis
This is a book of strategies and tactical plays, written by practitioners, for practitioners. It is designed to help innovators develop more effective approaches to benefitting from early stage university research. The authors are commercial innovators, experienced in the creation of partnerships to create and exploit valuable new ideas. They have decades of senior level experience in the research, innovation and product development teams of large multi-nationals, smaller high-tech companies, and start-up businesses. The unique perspectives offered by the authors cover all the key issues that an innovator needs to understand to help them achieve high-impact and mutually beneficial partnerships with academic researchers.

University Partnership Playbook: How to build

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    A Paperback / softback by Matt Reed, Joss Langford

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    Order before 4pm today for delivery by Fri 18 Sep 2026.

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      Book details

      Publisher Liverpool University Press
      Published 1 June 2021
      ISBN-13 9781789621266
      978-1789621266
      ISBN-10 1789621267
      Also in:
      Business innovation Business strategy

      Description

      Book Synopsis
      This is a book of strategies and tactical plays, written by practitioners, for practitioners. It is designed to help innovators develop more effective approaches to benefitting from early stage university research. The authors are commercial innovators, experienced in the creation of partnerships to create and exploit valuable new ideas. They have decades of senior level experience in the research, innovation and product development teams of large multi-nationals, smaller high-tech companies, and start-up businesses. The unique perspectives offered by the authors cover all the key issues that an innovator needs to understand to help them achieve high-impact and mutually beneficial partnerships with academic researchers.

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