Description
Book SynopsisA comprehensive and critical introduction to understanding the Korean Wave (Hallyu) as a transnational media phenomenon.
This book provides an accessible introduction to the Korean Wavethe rapid growth of local cultural industries and the global popularity of Korean popular culture over the past 30 yearsproviding historical, political, economic, and socio-cultural context to its initial rise and enduring popularity. Jin explores the transnational cultural flows of Hallyu across a variety of products and digital technologiesfrom television dramas, film, and K-pop to online games, and webtoonsand explains the process of cross-media convergence and the socio-political contexts behind the Hallyu phenomenon. He also explores how overseas fans and audiences advance K-pop fandom as social agents in different geo-cultural contexts. The book concludes by discussing if Hallyu can become a sustainable global popular culture beyond a fan-based regional cultural phenomenon. Each chapt
Table of Contents
1. Introduction Part I. History, Theory, and Context of The Korean Wave 2. The History of the Korean Wave 3. Theoretical Approaches: From Cultural Proximity to Transnational Proximity 4. Cultural Policy in the New Korean Wave 5. Soft Power and Cultural Diplomacy 6. Local Cultural Industries toward the Global Cultural Markets Part II. Transnational Korean Wave 7. The New Wave in K-dramas in the Digital Platform Age 8. K-pop Fandom from Global Perspectives 9. Korean Cinema as Hallyu Cinema 10. Transnational Digital Games and Esports Part III. Problematizing the Korean Wave 11. What is the K in the Korean Wave? 12. Diaspora, Ethnicity, and the Korean Wave 13. BTS and Fan-nationalism 14. Webtoons, Transmedia Storytelling, and Intellectual Property
