Description
Book SynopsisBeing yourself has never been so important (or so lucrative).
The working world has changed. In an era where the cost of living is rising and competition increasing, it''s no longer good enough to have a university degree, a cushy corporate job and a strong work ethic. The once-guaranteed routes to success are leaving employees poorer and undervalued. More and more, people are finding that they have to take alternative paths to their careers - whether that''s by starting a side hustle, or by finding a breakthrough idea at work, or even by quitting the rat race entirely and pursuing their own passion projects.
With an increasingly educated and experienced population to contend with, discovering what makes you stand out as an individual is more important than ever - within a corporate structure, a freelance market, a virtual collective or any other workplace. So how do you do it? The answer, according to world-renowned strategy consultant Dorie Clark, is to be
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This isn't another book about marketing. It's a book about how to develop an idea and a voice powerful enough to deserve a powerful following and real influence. It's about how to stand out in the ways that matter * Ryan Holiday, author of The Obstacle is the Way *
It's easy to admire a thought leader; it's much harder to become one. Unapologetically You illuminates the path. * Adam Grant, bestselling author of Think Again and Give and Take *
From finding your niche, or big idea, to building your audience, Clark effortlessly guides you through the process to inspire others. * Keith Ferrazzi, bestselling author of Never Eat Alone and Leading Without Authority *
