Description
Book SynopsisIn Trump 101, Trump himself becomes your personal mentor and coach as he shares tips, tactics, and strategies, all designed to help you make the most of yourself, your career, and your life. Each chapter covers a basic rule or belief, and shows you how to make it work for you.
Trade ReviewRead this…Do say: "Show me the money." Don't say: "You're fired."' ( The Guardian, December 2006)
Table of ContentsForeword by Michael Sexton President, Trump University xiii
Acknowledgments xvii
Introduction xix
Chapter 1 Don’t Waste Your Life on Work You Don’t Love: Passion Will Help You Do Better 1
Chapter 2 Set the Bar High: Make People Ooh and Aah 6
Chapter 3 Think Trump Scale: Bigger Is Better 11
Chapter 4 Tough It Out: Be Persistent 16
A Very Special Week (plus) in My Life (monday) 22
Chapter 6 You’re Fired! Words No One Wants to Hear—or Say 32
Chapter 7 The Proof Is in the Doing: Learn by Doing and Taking Risks 37
Chapter 8 Your Gut Is Your Best Advisor: Listen to Your Instincts 41
A Very Special Week (plus) in My Life (tuesday) 46
Chapter 5 Without Knowledge, You Don’t Stand a Chance: Gain And Use Information to YourAdvantage 26
Chapter 9 Personalize Your Pitch: K Now Who You’re Addressing 50
Chapter 10 Surround Yourself with Beauty: Enhance Every Aspect of Your Life 55
Chapter 11 Negotiate to Win: U Se Diplomacy 59
Chapter 12 Think on Your Feet: It’s The Fast Track to Success 64
A Very Special Week (plus) in My Life (wednesday) 67
Chapter 13 Work with People You Like: I T Sure Beats Working With Enemies 71
Chapter 14 Where There’s A will, T Here’s A win: Think Positively 76
Chapter 15 Swim Against the Tide: The Comfort Zone Can Pull You Under 81
Chapter 16 Money Is Not Always the Bottom Line: It Can Be a Scorecard, Not the Final Score 85
A Very Special Week (plus) in My Life (thursday) 90
Chapter 17 Learning Is Exciting: Each New Project Is An Adventure 94
Chapter 18 See the Whole Picture: But Be Prepared for the Picture to Change 98
Chapter 19 Wait for the Right Pitch: Business Success Is All About Patience and Timing 102
Chapter 20 Avoid Fixed Patterns: Be Open and Flexible 106
A Very Special Week (plus) in My Life (friday) 111
Chapter 21 Speed Kills—the Competition: Get Right To the Point 114
Chapter 22 Do More—always Do More: Constantly Try to Top Yourself 119
Chapter 23 Leaders Set the Pace: Find Your Working Tempo 125
Chapter 24 Results Matter More Than Routes: Let People Follow Their Own Paths 129
A Very Special Week (plus) in My Life (saturday/sunday) 133
Chapter 25 Approach Your Work as An Art Form: Work Brilliantly 135
Chapter 26 Keep Your Mind in the Game: Pay Attention and Stay Focused 140
Chapter 27 It Takes Courage to Persist: Business Pressures Never Stop 145
Chapter 28 Join the Explorers’ Club: Learn About the Mysteries Of Life 149
A Very Special Week (plus) In My Life: a New Baby! (monday/tuesday/wednesday) 153
Chapter 29 Confidence Is A magnet: It Will Draw People to You 156
Chapter 30 Keep Your Momentum Rolling: but Never Lose Control 159
Chapter 31 Is the Problem a Blip Or a Catastrophe? Expect Problems and Keep Moving Forward 163
Chapter 32 Reach Within to Rise Above: but Temper Your Reach with Reality 167
Chapter 33 Concentrate on the Target, Not on the Weapon: Focus On What Matters Most 171
Appendix A The Trump Organization At a Glance 175
Appendix B The Trump Store 181
Index 183
