Description
Book SynopsisFocusing on Bernarr Macfadden, a bodybuilder turned publishing mogul, Shanon Fitzpatrick charts the rise and export of US mass media and consumer culture. Macfadden’s magazines—featuring fitness tips, celebrity gossip, and sensational “true” stories—created an enduring editorial template and powered worldwide demand for interactive American media.
Trade ReviewRichly detailed and well-argued…Fitzpatrick has mined a fresh seam in the quarry of American periodical history, and by setting it in a new, global, context, she reveals a moment in the formation of a global media culture. -- Amy Aronson * American Journalism *
A stimulating rewriting of the history of Macfadden’s media pulp empire…Makes a compelling argument about what factors shaped the interactive, confessional, and dynamic culture that makes up the U.S. mass media landscape we live in at present. -- Hana Vega * International Journal of Communication *
Fitzpatrick’s book at once recuperates the forgotten origins of physical culture and contextualizes it within the media culture that it traveled, adding crucial texture to our understanding of media that explicitly tailored itself to nonelite readerships. -- Donal Harris * American Literary History *
A lively, engrossing, and often funny history of Bernarr Macfadden and the publishing empire he built. Fitzpatrick tells the story of his journey from hungry orphan weakling to famous bodybuilder, patriarch, promoter of ‘physical culture,’ and publishing magnate. Though long overlooked as a purveyor of low-class, ephemeral pulp, Macfadden achieved unsurpassed newsstand sales, connected with leaders such as FDR, Mussolini, and the Pope, and represented American culture to millions of readers around the world. Fitzpatrick’s work provides insights into strongmen—understood both literally and figuratively—and their popular appeal, and readers today will see the unmistakable legacy of his media in the Trump era and beyond. -- Kristin L. Hoganson, author of
The Heartland: An American HistoryAbsolutely original. Fitzpatrick deftly travels from the Victorian world of the mid-nineteenth century to the doorstep of our time to tell Macfadden’s story. Her book brims with insights into the changing, everyday understandings of bodies, sex, material status, and the individual’s place in a social world people found too vast to perceive and difficult to comprehend. Fitzpatrick shows how Macfadden’s work, from celebrating celebrity bodies to enlisting readers to create the content to be sold back to them, laid the foundations for today’s media world. -- Charles F. McGovern, author of
Sold American: Consumption and Citizenship, 1890–1945
