Description

Matthias Schrader deciphers the code behind the Transformational Products, with which Google & Co. successfully reshape entire markets. The book also provides a playbook for the successful development of Transformational Products in the corporate context.

Transformational Products: The code behind digital products that are shaping our lives and revolutionizing our economies

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Paperback / softback by Matthias Schrader , Tim Cole

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Matthias Schrader deciphers the code behind the Transformational Products, with which Google & Co. successfully reshape entire markets. The book... Read more

    Publisher: Next Factory Ottensen
    Publication Date: 15/02/2018
    ISBN13: 9783981871128, 978-3981871128
    ISBN10: 398187112X

    Non Fiction , Business, Finance & Law

    Description

    Matthias Schrader deciphers the code behind the Transformational Products, with which Google & Co. successfully reshape entire markets. The book also provides a playbook for the successful development of Transformational Products in the corporate context.

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