Description

Book Synopsis
In dozens of categories, 'new luxury' brands sell at huge premiums over conventional goods, and in much larger volumes than traditional 'old luxury' goods. Trading Up is the definitive book on this growing trend.

Trading Up: Why Consumers Want New Luxury Goods -

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    £21.47

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    A Paperback / softback by Michael J. Silverstein, Neil Fiske

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      View other formats and editions of Trading Up: Why Consumers Want New Luxury Goods - by Michael J. Silverstein

      Publisher: Penguin Putnam Inc
      Publication Date: Publication Date: 29/04/2008
      ISBN13: 9781591840701, 978-1591840701
      ISBN10: 1591840708

      Description

      Book Synopsis
      In dozens of categories, 'new luxury' brands sell at huge premiums over conventional goods, and in much larger volumes than traditional 'old luxury' goods. Trading Up is the definitive book on this growing trend.

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