Trading Up: Why Consumers Want New Luxury Goods - and How Companies Create Them

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Paperback / softback by Michael J. Silverstein , Neil Fiske Short Description:

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Publisher: Penguin Putnam Inc
Publication Date: 29/04/2008
ISBN13: 9781591840701, 978-1591840701
ISBN10: 1591840708

Number of Pages: 320

Non Fiction , Business, Finance & Law