Description

Book Synopsis
So-called Instagramability has long become part of our communication policy - has the design of trade fair stands also changed as a consequence? Is the presentation's focus no longer the product but rather the potential customer and their interaction? How important are live experiences in order to draw the full attention of visitors? What effect does this have on the communication strategy and on the spatial design? These are questions pursued by the new Trade Fair Design Annual with 60 exceptional examples. Text in English and German. Also available: Trade Fair Design Annual 2018/19 ISBN 9783899862829

Trade Fair Design Annual 2019/20

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    £63.75

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    RRP £85.00 – you save £21.25 (25%)

    Order before 4pm today for delivery by Wed 12 Aug 2026.

    A Hardback by Sabine Marinescu, Janina Poesch

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      View other formats and editions of Trade Fair Design Annual 2019/20 by Sabine Marinescu

      Publisher: AVEdition
      Publication Date: Publication Date: 09/12/2019
      ISBN13: 9783899863130, 978-3899863130
      ISBN10: 3899863135

      Description

      Book Synopsis
      So-called Instagramability has long become part of our communication policy - has the design of trade fair stands also changed as a consequence? Is the presentation's focus no longer the product but rather the potential customer and their interaction? How important are live experiences in order to draw the full attention of visitors? What effect does this have on the communication strategy and on the spatial design? These are questions pursued by the new Trade Fair Design Annual with 60 exceptional examples. Text in English and German. Also available: Trade Fair Design Annual 2018/19 ISBN 9783899862829

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