Description

Book Synopsis
The application of market segmentation techniques is long established in the tourism and hospitality literature. Various methods have been proposed for dividing market segments into homogeneous or distinct groupings with regard to socio-demographic, travel characteristic, psychographic, geographic and behavioural characteristics. In the present study, nationality (cultural differences) in combination with visitor demographics and travel characteristics were used to investigate the similarities and differences of international tourists from China and the USA with regards to their perception towards the Vietnamese service provider''s attributes and performances. The results have shown that there are more differences than similarities between the two samples in terms of cultural values and perceptions.

Tourism Service Experiences in Vietnam

    Product form

    A Paperback / softback by Thuy-Huong Truong, Brian King

    £52.69

    Includes FREE delivery

    RRP £61.99 – you save £9.30 (15%)

    Order before 4pm today for delivery by Tue 15 Sep 2026.

    1 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Tourism Service Experiences in Vietnam by Thuy-Huong Truong

      Book details

      Publisher Nova Science Publishers Inc
      Published 4 February 2011
      ISBN-13 9781617280344
      978-1617280344
      ISBN-10 1617280348
      Also in:
      Hospitality, sports and leisure industries

      Description

      Book Synopsis
      The application of market segmentation techniques is long established in the tourism and hospitality literature. Various methods have been proposed for dividing market segments into homogeneous or distinct groupings with regard to socio-demographic, travel characteristic, psychographic, geographic and behavioural characteristics. In the present study, nationality (cultural differences) in combination with visitor demographics and travel characteristics were used to investigate the similarities and differences of international tourists from China and the USA with regards to their perception towards the Vietnamese service provider''s attributes and performances. The results have shown that there are more differences than similarities between the two samples in terms of cultural values and perceptions.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account