Description

Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. However, the actions of tourists are not always based upon conscious thinking and decision-making and therefore more realistic and practical management strategies are needed. Tourism Management provides an in-depth coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programmes. Recent advances in tourism theory and research on causal history and ecological systems are used to discuss how leisure and tourism occurs. This book offers useful descriptions, tools, and examples of tourism management decision-making.

Tourism Management: Analysis, Behaviour and Strategy

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£121.00

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Hardback by Professor Arch Woodside , Drew Martin

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Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. However, the actions of tourists are not... Read more

    Publisher: CABI Publishing
    Publication Date: 18/12/2007
    ISBN13: 9781845933234, 978-1845933234
    ISBN10: 1845933230

    Number of Pages: 592

    Non Fiction , Business, Finance & Law

    Description

    Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. However, the actions of tourists are not always based upon conscious thinking and decision-making and therefore more realistic and practical management strategies are needed. Tourism Management provides an in-depth coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programmes. Recent advances in tourism theory and research on causal history and ecological systems are used to discuss how leisure and tourism occurs. This book offers useful descriptions, tools, and examples of tourism management decision-making.

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