Description

Book Synopsis
Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. However, the actions of tourists are not always based upon conscious thinking and decision-making and therefore more realistic and practical management strategies are needed. Tourism Management provides an in-depth coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programmes. Recent advances in tourism theory and research on causal history and ecological systems are used to discuss how leisure and tourism occurs. This book offers useful descriptions, tools, and examples of tourism management decision-making.

Table of Contents
Part 1: Introduction to Advancing Tourism Management Part 2: Scanning and Sense Making Part 3: Planning Part 4: Implementing Part 5: Evaluating Actions/Process and Performance Outcomes Part 6: Administering

Tourism Management: Analysis, Behaviour and

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    A Hardback by Professor Arch Woodside, Drew Martin

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      Publisher: CABI Publishing
      Publication Date: 18/12/2007
      ISBN13: 9781845933234, 978-1845933234
      ISBN10: 1845933230
      Also in:
      Hospitality and service industries Management and management techniques

      Description

      Book Synopsis
      Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. However, the actions of tourists are not always based upon conscious thinking and decision-making and therefore more realistic and practical management strategies are needed. Tourism Management provides an in-depth coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programmes. Recent advances in tourism theory and research on causal history and ecological systems are used to discuss how leisure and tourism occurs. This book offers useful descriptions, tools, and examples of tourism management decision-making.

      Table of Contents
      Part 1: Introduction to Advancing Tourism Management Part 2: Scanning and Sense Making Part 3: Planning Part 4: Implementing Part 5: Evaluating Actions/Process and Performance Outcomes Part 6: Administering

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