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Book Synopsis

What innovation communication is and what the discipline can achieve.-The tools: 17 strategic models and methods for effective innovation communication including those from Moore, Sinek, and Häusel, as well as the Hero's Journey with its archetypes, cultural dimensions, and a Media Bias Map.-Guidelines for practical application, examples, combination possibilities, model matrix, and deployment map.- Extra: Innovation communication and the climate crisis.

Toolbox Innovation Communication

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    £64.99

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    Order before 4pm tomorrow for delivery by Wed 17 Jun 2026.

    A Paperback by Florian Hohenauer

    15 in stock


      View other formats and editions of Toolbox Innovation Communication by Florian Hohenauer

      Publisher: Springer
      Publication Date: 24/02/2025
      ISBN13: 9783658465414, 978-3658465414
      ISBN10:
      Also in:
      Business communication, etiquette and presentation

      Description

      Book Synopsis

      What innovation communication is and what the discipline can achieve.-The tools: 17 strategic models and methods for effective innovation communication including those from Moore, Sinek, and Häusel, as well as the Hero's Journey with its archetypes, cultural dimensions, and a Media Bias Map.-Guidelines for practical application, examples, combination possibilities, model matrix, and deployment map.- Extra: Innovation communication and the climate crisis.

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