Description

Book Synopsis

This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.



Table of Contents
Chapter 1. The world in transition.- Chapter 2. Analysis and design of a digital business performance.- Chapter 3. Eight fields of action for building digital excellence.- Chapter 4. Change management – shaping change processes successfully.

Toolbox Digital Business: Leadership, Business Models, Technologies and Change

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    A Paperback by Ralf T Kreutzer

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      Book details

      Publisher Springer
      Published 14 May 2023
      ISBN-13 9783658370190
      978-3658370190
      Also in:
      Business mathematics and systems Business strategy Business applications

      Description

      Book Synopsis

      This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.



      Table of Contents
      Chapter 1. The world in transition.- Chapter 2. Analysis and design of a digital business performance.- Chapter 3. Eight fields of action for building digital excellence.- Chapter 4. Change management – shaping change processes successfully.

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