Description

Book Synopsis
We think we know services — not a day goes by without using them — until we have to design them. It is then that their realities confront us, teasing us sometimes. While services have always been ‘designed’, the qualities of their designs are more important than ever, given how much more we depend on them. Thus the need for deepening our understanding of what services are, what they can be, and why they fail — often in unexpected ways. This book reveals the surprising design of services — their internal structure or ‘DNA’ — through simple diagrams. It introduces a language and format for describing the concept of a service with clarity and depth. And, it provides the principles for implementing strategy through design.

Thinking in Services: Encoding and Expressing

Product form

£24.79

Includes FREE delivery

RRP £30.99 – you save £6.20 (20%)

Order before 4pm tomorrow for delivery by Fri 19 Dec 2025.

A Paperback / softback by Majid Iqbal

5 in stock


    View other formats and editions of Thinking in Services: Encoding and Expressing by Majid Iqbal

    Publisher: BIS Publishers B.V.
    Publication Date: 11/10/2018
    ISBN13: 9789063694890, 978-9063694890
    ISBN10: 906369489X
    Also in:
    Customer services

    Description

    Book Synopsis
    We think we know services — not a day goes by without using them — until we have to design them. It is then that their realities confront us, teasing us sometimes. While services have always been ‘designed’, the qualities of their designs are more important than ever, given how much more we depend on them. Thus the need for deepening our understanding of what services are, what they can be, and why they fail — often in unexpected ways. This book reveals the surprising design of services — their internal structure or ‘DNA’ — through simple diagrams. It introduces a language and format for describing the concept of a service with clarity and depth. And, it provides the principles for implementing strategy through design.

    Recently viewed products

    © 2025 Book Curl

      • American Express
      • Apple Pay
      • Diners Club
      • Discover
      • Google Pay
      • Maestro
      • Mastercard
      • PayPal
      • Shop Pay
      • Union Pay
      • Visa

      Login

      Forgot your password?

      Don't have an account yet?
      Create account