Description
Book SynopsisDuring the past eight decades French vineyards, wineries, and wine marketing efforts have undergone such profound changes--from technological, scientific, economic, and commercial standpoints--that the transformation is revolutionary for an industry dating back thousands of years. Here Leo Loubre examines how the modernization of Western society ha
Trade Review"An important beginning to the task of placing the twentieth-century French countryside in historical context."--American Historical Review "[The book] combines economic, social, political and even technical analysis into a compelling picture of a fascinating society and way of life."--Journal of Social History
Table of Contents*FrontMatter, pg. i*CONTENTS, pg. vii*ILLUSTRATIONS, pg. ix*TABLES, pg. xi*ACKNOWLEDGMENTS, pg. xiii*ABBREVIATIONS USED IN THE TEXT, pg. xiv*INTRODUCTION, pg. 1*CHAPTER ONE. Qeneral Trends and Conditions since 1914, pg. 16*CHAPTER TWO. The Viticultural Revolution, pg. 37*CHAPTER THREE. Viniculture: The Marriage of Pragmatism and Theory, pg. 76*CHAPTER FOUR. The Attack on Fraud: Classification and Appellation, pg. 113*CHAPTER FIVE. Cooperatives among Individualists, pg. 137*CHAPTER SIX. The Economics of Wine, pg. 155*CHAPTER SEVEN. The Commerce of Wine, pg. 177*CHAPTER EIGHT. Conditions of Life: Propertied Growers, pg. 212*CHAPTER NINE. Conditions of Life: Laborers, pg. 244*CONCLUSION, pg. 260*NOTES, pg. 267*INDEX, pg. 283
