Description

As marketing roles continue to evolve, expand and embrace the complexities of the modern world of business, marketers are under increasing pressure to perform as individuals and teams. The Whole Marketer argues that now is the time to take stock of technical skills required, examine the latest thinking, identify capability gaps and discover how to be fulfilled in a professional context and as a human.

Abigail Dixon looks at the functions of a marketing team through a lens of personal development. Her rich experience comes from leading marketing teams, and training hundreds of marketers at varied stages of their career to achieve formal qualifications. The book will help marketers to be a better version of themselves tomorrow.

The Whole Marketer: How to become a successful and fulfilled marketer

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Paperback / softback by Abigail Dixon

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Short Description:

As marketing roles continue to evolve, expand and embrace the complexities of the modern world of business, marketers are under... Read more

    Publisher: LID Publishing
    Publication Date: 27/05/2021
    ISBN13: 9781911671053, 978-1911671053
    ISBN10: 1911671057

    Number of Pages: 224

    Non Fiction , Business, Finance & Law

    Description

    As marketing roles continue to evolve, expand and embrace the complexities of the modern world of business, marketers are under increasing pressure to perform as individuals and teams. The Whole Marketer argues that now is the time to take stock of technical skills required, examine the latest thinking, identify capability gaps and discover how to be fulfilled in a professional context and as a human.

    Abigail Dixon looks at the functions of a marketing team through a lens of personal development. Her rich experience comes from leading marketing teams, and training hundreds of marketers at varied stages of their career to achieve formal qualifications. The book will help marketers to be a better version of themselves tomorrow.

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