Description
Book SynopsisOUTTHINK, OUTPACE AND OUTPERFORM THE COMPETITION
Now revised and updated with new applications and practical tools to better use your brain in business
If you think your business canât get any better, think again. Thanks to the power of Whole Brain Thinking, you can apply what we know about thinking and the brain to transform your organization at every level. Whether youâre struggling to keep up with a changing market, stuck with a tired business model, or challenged by difficult colleagues, the proven methods in this updated guide will help you to:
- IDENTIFY how you and others prefer to think
- IMPROVE your communication skills
- INSPIRE creative thinking in yourself and others
- INNOVATE faster and work more efficiently
- IMPLEMENT changes throughout your organization
- INCREASE productivity and beat the competition
Every business runs on thinking. This book gives you practical tools to assess othersâ mindsets and get more
Table of Contents
PREFACE TO THE SECOND EDITION
ACKNOWLEDGMENTS
INTRODUCTION
PART 1
THE WHOLE BRAIN FRAMEWORK
CHAPTER 1 Every Business Runs on Thinking
CHAPTER 2 Making Sense of Thinking: A Practical Organizing Principle for Business 15
CHAPTER 3 Getting Smart About Work: Your Thinking Preferences, Your Competencies, and Your Career 27
CHAPTER 4 What You Need to Know So You Can Grow: Becoming a Whole Brain Thinker 45
CHAPTER 5 Expect Difference, and Then Take Advantage of It! 61
CHAPTER 6 Getting More Satisfaction from Work: Why “Smart” Is Relative 77
PART 2
WHERE THINKING MEETS THE BOTTOM LINE
CHAPTER 7 Becoming a Thinking Manager: How to Get Results from Cognitive Differences 101
CHAPTER 8 Communicating Across Thinking Styles: How to Break Through the Mental Static 123
CHAPTER 9 Getting Work Done: Motivating, Delegating and Managing in All Directions 137
CHAPTER 10 Productivity Through Fit: Individual, Job, and Assignment Alignment 149
CHAPTER 11 Growing Yourself and Others: Developing, Coaching, and Mentoring with Thinking and Learning in Mind 161
CHAPTER 12 Teams that Work: Getting Advantage from Difference 175
CHAPTER 13 Influencing, Getting Buy- In, and Connecting with Your Customers: Thinking Behind the Pitch 191
PART 3
LEADING THE WAY THROUGH BUSINESS COMPLEXITIES
CHAPTER 14 Whole Brain Leadership: The Secret to Thriving in Today’s World 203
CHAPTER 15 Making Vision and Values Actionable: How to Align Any Business for Optimum Performance 213
CHAPTER 16 The Essential Shift to Strategic Thinking: Making Strategic Planning Pay Off 229
CHAPTER 17 Reorganization That Really Works: Energizing for Breakthrough Business Outcomes 241
CHAPTER 18 Dealing with Disruption: When Business Adversity, Risk, or Crisis Strikes 251
CHAPTER 19 Making Change Work: How to Break Through the Mindset Barrier 261
CHAPTER 20 How CEOs Think and Lead: Insights from Research on CEOs Around the World 273
PART 4
TAPPING INTO BREAKTHROUGH THINKING
CHAPTER 21 Increasing Business Creativity and Innovation—Head First 293
CHAPTER 22 Getting Business Results from Creative Thinking 311
CHAPTER 23 Want Enterprise- wide Innovation? Make Creativity a Core Competency for Every Job Across the Business 331
PART 5
PERSONAL GROWTH THROUGH WHOLE BRAIN THINKING
CHAPTER 24 Stretching Your Thinking and Overcoming Mental Blind Spots 347
CHAPTER 25 Entrepreneurial Thinking: What It Is, Why You Need It, and How to Develop It 361
CHAPTER 26 Breaking Down the Barriers to Whole Brain Growth 377
AFTERWORD 387
APPENDIX A HBDI Profile Interpretation Guide 389
NOTES 391
INDEX 399
