Description
Book SynopsisRichard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand builder and never before has a single brand been so successfully deployed across such a diverse range of goods and services. So how does he do it?
The Unauthorized Guide to Doing Business the Richard Branson Way draws out the universal lessons from Richard Branson''s remarkable success and identifies 10 strategies that can be applied to any business or career:
1.Pick on someone bigger than you
2.Do the hippy, hippy shake
3.Haggle: everything''s negotiable
4.Make work fun
5.Do right by your brand
6.Smile for the cameras
7.Don''t lead sheep, herd cats
8.Move faster than a speeding bullet
9.Size does matter
10.Never lose the common touch
Want to be the best? The secrets of phenomenal success are in your hands.
Table of Contents
Acknowledgements.
Richard Branson Revisited...
The Life and Times of Richard Branson.
One: Pick on Someone Bigger Than You.
Two: Do the Hippy, Hippy Shake.
Three: Haggle: Everything’s Negotiable.
Four: Make Work Fun.
Five: Do Right by Your Brand.
Six: Smile for the Cameras.
Seven: Don’t Lead Sheep, Herd Cats.
Eight: Move Faster Than a Speeding Bullet.
Nine: Size Does Matter.
Ten: Never Lose the Common Touch.
How to Build a Brand the Richard Branson Way.
Last Word.
Notes.
Index.
