Description

Book Synopsis

If you want to be the best, you have to have the right skillset.

From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success.

Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.

This is your complete course in modern marketing.

ABOUT THE SERIES
ULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you''re doing.

The Ultimate Marketing PR Book

    Product form

    A Paperback / softback by Eric Davies, Nick Smith, Brian Salter

    £13.49

    Includes FREE delivery

    RRP £14.99 – you save £1.50 (10%)

    Order before 4pm today for delivery by Tue 25 Aug 2026.

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      Book details

      Publisher John Murray Press
      Published 3 January 2019
      ISBN-13 9781473683976
      978-1473683976
      ISBN-10 1473683971
      Also in:
      Business, Finance & Law Sales and marketing

      Description

      Book Synopsis

      If you want to be the best, you have to have the right skillset.

      From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success.

      Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.

      This is your complete course in modern marketing.

      ABOUT THE SERIES
      ULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you''re doing.

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