Description
Book SynopsisA goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history's wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today's brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today's hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin
Table of ContentsPreface vii
Acknowledgements ix
How to Use This Book xi
About the Companion Websites xiii
Part I Understanding the Basics of Digital Entrepreneurship 1
1 Gutenberg to Zuckerberg: Innovation and Entrepreneurship 3
2 The Story behind the Numbers 23
3 What Is a Company Worth? 47
4 The Transformed Competitive Landscape 69
Part II Creating Sustainable Strategies and Business Models 89
5 A Strategy for Dealing with the New Business Imperatives 91
6 Defining a Unique Value Proposition 107
7 Understanding Customer Relationships in a Digital World 123
8 Reaching Current and New Customers 137
9 Competing in a Networked World 149
10 Investing in Key Assets and Capabilities 163
Part III Leadership in a Time of Change 177
11 Entrepreneurial Leadership and Culture 179
12 What the Future Holds 193
How to Use the Complementary Instructional Website 207
References 209
Index 241
