Description

Book Synopsis

We all know that stories work. Great stories build rapport with clients and trust between colleagues. They attract investors, convince customers and make you and your business stand out in a world of boring presentations.
This book explores the tips and techniques to transform you into a creative business storyteller. It teaches you the structure of stories and how to grab your audience''s attention by targeting their feelings, actions and beliefs. You''ll learn how the masters of influence--advertisers, psychologists, philosophers, film directors and novelists--appeal to our deepest emotions.

From writing a persuasive pitch for a new product to turning dull data into exciting tales, this book will give you the tools to spread your message with style, originality and success.

The Story is Everything: Mastering Creative

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    £13.49

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    RRP £14.99 – you save £1.50 (10%)

    Order before 4pm tomorrow for delivery by Sat 20 Jun 2026.

    A Paperback / softback by Andreas Loizou

    1 in stock

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      Publisher: Laurence King Publishing
      Publication Date: 14/04/2022
      ISBN13: 9781913947941, 978-1913947941
      ISBN10: 1913947947
      Also in:
      Business, Finance & Law Business communication, etiquette and presentation

      Description

      Book Synopsis

      We all know that stories work. Great stories build rapport with clients and trust between colleagues. They attract investors, convince customers and make you and your business stand out in a world of boring presentations.
      This book explores the tips and techniques to transform you into a creative business storyteller. It teaches you the structure of stories and how to grab your audience''s attention by targeting their feelings, actions and beliefs. You''ll learn how the masters of influence--advertisers, psychologists, philosophers, film directors and novelists--appeal to our deepest emotions.

      From writing a persuasive pitch for a new product to turning dull data into exciting tales, this book will give you the tools to spread your message with style, originality and success.

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