Description

Book Synopsis

We all know that stories work. Great stories build rapport with clients and trust between colleagues. They attract investors, convince customers and make you and your business stand out in a world of boring presentations.
This book explores the tips and techniques to transform you into a creative business storyteller. It teaches you the structure of stories and how to grab your audience''s attention by targeting their feelings, actions and beliefs. You''ll learn how the masters of influence--advertisers, psychologists, philosophers, film directors and novelists--appeal to our deepest emotions.

From writing a persuasive pitch for a new product to turning dull data into exciting tales, this book will give you the tools to spread your message with style, originality and success.

The Story is Everything: Mastering Creative

    Product form

    A Paperback / softback by Andreas Loizou

    £13.49

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    RRP £14.99 – you save £1.50 (10%)

    Order before 4pm today for delivery by Tue 10 Nov 2026.

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      Book details

      Publisher Laurence King Publishing
      Published 14 April 2022
      ISBN-13 9781913947941
      978-1913947941
      ISBN-10 1913947947
      Also in:
      Business communication, etiquette and presentation

      Description

      Book Synopsis

      We all know that stories work. Great stories build rapport with clients and trust between colleagues. They attract investors, convince customers and make you and your business stand out in a world of boring presentations.
      This book explores the tips and techniques to transform you into a creative business storyteller. It teaches you the structure of stories and how to grab your audience''s attention by targeting their feelings, actions and beliefs. You''ll learn how the masters of influence--advertisers, psychologists, philosophers, film directors and novelists--appeal to our deepest emotions.

      From writing a persuasive pitch for a new product to turning dull data into exciting tales, this book will give you the tools to spread your message with style, originality and success.

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