Description
Book SynopsisModern startups are on an assembly line from seed to later-stage series financing. As they make that journey, founders need to have a working knowledge of dozens of fields if they''re going to scale a company. SaaS is a unique set of skills across those disciplines.
This book focuses on gaining a working understanding of what specialists will do in those fields as an organization grows and how founders can leverage the basics to get those capabilities started so once professionals are hired in each, they can hit the ground running with authentic materials. Founders will be pulled in a lot of directions as they find success, so the book looks at what to do with each discipline at each stage of growth.
The hardest part to creating a startup is to just start the thing. This book covers when to bootstrap, apply to accelerators, seek seed capital - and where to do those things. It also covers some of the earlier questions like how to write a mission statement, where to find i
Table of Contents
Chapter 1: The Mission.- Chapter 2: The Philosophy.- Chapter 3: Founding the Company.- Chapter 4: The Product.- Chapter 5: Leadership.- Chapter 6: Management.- Chapter 7: The Humans.- Chapter 8: The Technology.- Chapter 9: Accounting and Finance.- Chapter 10: Sales.- Chapter 11: Marketing.- Chapter 12: Public Relations.- Chapter 13: Support.- Chapter 14: Scale.- Chapter 15: Services.- Chapter 16: Capital.- Chapter 17: Hard Decisions.
