Description
Book SynopsisTrade Review"In
The Sincerity Edge Countess Alexandra and Professor Fort demonstrate that corporate responsibility has its biggest impact—economically and socially—when it is pursued sincerely. Drawing on their fresh survey of leading CEOs who value integrity, they connect the reader to concrete practices and also explain why ethical values can drive dynamic businesses."—John Mackey, CEO, Whole Foods and co-author,
Conscious Capitalism"The authors present valuable lessons that companies around the world have identified as key to implementing CSR in their organizations. With inspiration for how to bring CSR to the next level, the book will help you to build a solid and executable plan that promises to be strong, sustainable, and sincere. All companies engaged in CSR will benefit."—Niels Soelberg, Former CEO, Microsoft Denmark and Vice President, Microsoft EMEA Public Sector
"Expanding on cutting edge scholarship in business ethics and management, this book offers straightforward insight for those with experience in corporate social responsibility and those seeking to understand how ethics fits in to their work for the first time. Business leaders—present and future—would do well to learn the power of
The Sincerity Edge."—Michael Santoro, Santa Clara University, Co-Founder,
Business and Human Rights Journal"Sincerity and trust have incredible potential to catalyze the realm of business ethics. Two seasoned experts lead the way with this book, well written and strongly backed."—David Berdish, Virginia Commonwealth University and Former Manager of Social Sustainability, Ford Motor Company
Table of Contents1. What's Going On?
2. Integrity and Trust
3. Corporate Dilemmas in the Absence of Integrity and Trust
4. Inspirational Stories of Integrity and Trust
5. Making Good Decisions about Strategy, Ethics, and Leadership
6. Building on Good Decisions with Authenticity and Sincerity
7. Twelve Ways to Lead with the Sincerity Edge
