Description

Book Synopsis

The Simplicity Shift is about shifting a company's culture to value, discover and implement Simplicity, creating designed products.

Trade Review

'The conversational writing style and the excellent instructive examples make the book appealing not only to technology experts, but also to managers and to consumers of products and services who sometimes (or often) wonder why it is so difficult to use something …'. Computing Reviews

Table of Contents

1. Motivation; 2. Vocabulary; 3. Why is bad design such good business?; 4. User blindness; 5. Design interlude - redesigning a timer thermostat; 6. Feature blindness; 7. Design interlude - redesigning a digital jukebox; 8. Innovation blindness; 9. Design interlude - mobile phones; 10. Conclusion.

The Simplicity Shift

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    A Paperback by Scott Jenson

    £52.20

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    Order before 4pm today for delivery by Wed 25 Nov 2026.

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      Book details

      Publisher Cambridge University Press
      Published 18 November 2002
      ISBN-13 9780521527491
      978-0521527491
      ISBN-10 052152749X
      Also in:
      Research and development management

      Description

      Book Synopsis

      The Simplicity Shift is about shifting a company's culture to value, discover and implement Simplicity, creating designed products.

      Trade Review

      'The conversational writing style and the excellent instructive examples make the book appealing not only to technology experts, but also to managers and to consumers of products and services who sometimes (or often) wonder why it is so difficult to use something …'. Computing Reviews

      Table of Contents

      1. Motivation; 2. Vocabulary; 3. Why is bad design such good business?; 4. User blindness; 5. Design interlude - redesigning a timer thermostat; 6. Feature blindness; 7. Design interlude - redesigning a digital jukebox; 8. Innovation blindness; 9. Design interlude - mobile phones; 10. Conclusion.

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