Description
Book SynopsisGet customers, clients, and co-workers to say yes! in 8 minutes or less This revised second edition by a leading expert of influence continues to teach a proven system of persuasion. Synthesizing the latest research in the field of influence with real-world tested experiences, it presents simple secrets that help readers turn a no into a yes. Every secret in this book has been rigorously tested, validated, and found reliable.
- Learn dozens of all-new techniques and strategies for influencing others including how to reduce resistance to rubble
- Make people feel instantly comfortable in your presence
- Decode body language, build credibility, and be persistent without being a pain
- Expert author Kevin Hogan turns the enigmatic art of influence and persuasion into a science anyone can master
The amazing secret of The Science of Influence is its simplicity. After you read this book you will immediately understand why people
Table of Contents
About the Author ix
Preface x
Acknowledgments xiii
1 Influencing Others to Change 1
2 The First Four Seconds 13
3 The Delta Model of Influence 33
4 Credibility: The Pivot Point of Persuasion 57
5 The New Principles of Influence 65
6 Introduction to Omega Strategies 85
7 Framing Principles, Persuasion Techniques, and Influential Strategies 107
8 Applying the Laws of Influence 131
9 The Influential Secret of Oscillation 157
10 Mind Reading: How to Know What They Are Thinking 167
11 I’ll Think About It 173
12 How Their Brain Buys . . . You! 207
13 “I Will Do the Work for You”: Magic Words That Unlock Minds 219
14 The Power of Thinking without Thinking 233
15 Influence in Sales and Marketing Online and in the Real World 243
16 The Problem and Opportunity of Memory in Influence 259
17 Women: Influencing Women to Buy 267
Bibliography 287
Index 295
Need a Speaker? 305
