Description

Book Synopsis

The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are household names, to examine the diverse approaches to consumer behavior topics.

The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers su

Trade Review

"Featuring leading scholars in the field, this book surveys the breadth of consumer behavior research while providing sufficient depth for readers to appreciate both the existing knowledge and knowledge gaps in the domains it covers. It is a must-have reference for anyone wishing to perform research in consumer behavior."

David Gal, University of Illinois at Chicago, USA

"In this new edited volume on consumer behavior, Solomon and Lowrey bring together a broad range of contributions that address many relevant topics in contemporary consumer research. The book not only reports on a broad range of topics, but also provides insights from many of the different scientific disciplines involved in consumer studies, making it a showcase of the multidisciplinary nature of the field."

Arnout Fischer, Wageningen University, the Netherlands

"Bringing together world-class researchers from diversified fields, this book provides a grand tour of the fast-changing area of consumer behavior. It’s up-to-date, easy-to-read, and comprehensive. A must-have for all researchers, graduate students, and practitioners who want to keep up with the research development in this area!"

Yuwei Jiang, The Hong Kong Polytechnic University, China

"This volume is an excellent companion to the study of consumer behavior. It covers the basic components, such as perception, motivation, attitudes, and learning. More importantly, it provides cutting-edge updates and new topics including effects of climate, the quantified self, retail therapy, and poverty. It clearly deepens and broadens our understanding of consumers."

Russell Belk, York University, Canada



Table of Contents

Part I: Introduction

Preface

  2. A History of the Study of Consumer Behavior Sidney J. Levy

  4. Climate, Culture, and Consumption: Connecting the Dots Jagdish N. Sheth

  5. Part II: Well-Being

  6. Materialism: Conceptualizations, Antecedents, and Consequences Nimish Rustagi, L. J. Shrum

  8. The Therapeutic Utility of Shopping: Retail Therapy, Emotion Regulation, and Well-Being Leonard Lee, Tim M. Böttger

  9. Part III: Perception

  10. Drivers, Consequences, and Remedies of Biased Size Perceptions in Marketing Nailya Ordabayeva, Pierre Chandon

  12. Implications of Product Anthropomorphism Through Design Ana Valenzuela, Rhonda Hadi

  13. Part IV: Learning & Memory

  14. The Recall and Use of Narratives as Declarative and Procedural Consumer Knowledge Robert S. Wyer, Jr. and Tao Tao

  16. The Lies Consumers Tell: The Opportunities and Challenges of Studying Consumer Deception Christina I. Anthony, Elizabeth Cowley

  17. Part V: Self/Gender

  18. The Interplay of the Desired and Undesired Selves in Everyday Consumption Chihling Liu, Margaret K. Hogg

  20. Gender and the Self: Traversing Feminisms, Masculinities, and Intersectionality Towards Transformative Perspectives Linda Tuncay Zayer, Catherine A. Coleman, Wendy Hein, Birkbeck, Jon Littlefield, Laurel Steinfield

  21. Part VI: Motivation/Values/Personality

  22. Social Values in Consumer Psychology: Key Determinants of Human Behavior Wang Suk Suh and Lynn R. Kahle

  24. The Dynamics of Multiple Goal Pursuit: Situation and Personality as Determinants of Goal Stickiness and Switching Suresh Ramanathan

  25. Part VII: Decision Making

  26. Pricing in the Digital Age: Implications for Consumer Behavior Russell S. Winer

  28. The Quantified Self: Self-Regulation in Cyborg Consumers Rachel Ashman, Julia Wolny, Michael R. Solomon

  29. Part VIII: Attitudes & Branding

  30. How Consumers’ Attitudes Towards Brands Are Shaped Danielle J. Brick, Susan Fournier

  32. Brand Attitude Structure Frank R. Kardes, Ruth Pogacar, Roseann Hassey, Ruomeng Wu

  33. Part IX: Language

  34. The Influence of Marketing Language On Brand Attitudes and Choice Ruth Pogacar, Tina M. Lowrey, L. J. Shrum

  36. On the Search for the Perfect Brand Name Sascha Topolinski

  37. Part X: Buying/Retailing/Services/Disposal

  38. How Retailing Cues Influence Shopping Perceptions and Behavior Dhruv Grewal, Anne L. Roggeveen, Lauren S. Beitelspacher

  40. Using Visual Design to Improve Customer Perceptions of Online Assortments Barbara E. Kahn

  41. Part XI: Family

  42. Power and Gender Dynamics in Contemporary Families Gokcen Coskuner-Balli, Samantha N. N. Cross

  44. Conducting International Consumer Research with Children: Challenges and Potential Solutions Tina M. Lowrey, Lan Nguyen Chaplin, Agnes Nairn, Aysen Bakir, Verolien Cauberghe, Elodie Gentina, Liselot Hudders, Hua Li, Fiona Spotswood, Anna Maria Zawadzka

  45. Part XII: Groups/Social Media

  46. Social Media Ashlee Humphreys

  48. Segmented Clusters versus Social Groupings & Status Games: The Changing Landscape of Luxury Consumers Laurel Steinfield

  49. Part XIII: Subcultures

  50. Community Lost: The Unrealized Collaborative Market Potential of Credit Unions Hope Jensen Schau and Albert M. Muñiz, Jr.

  52. Coconstructing institutions one brick at a time: appropriation and deliberation on LEGO Ideas Albert M. Muñiz Jr., Marie Taillard

  53. Part XIV: Social Class/Power

  54. The Hidden Hand of Social Class Paul Henry & Marylouise Caldwell

  56. Impoverished Consumers: What We Know, What We Don’t Know, and What We Should Do Ronald Paul Hill

  57. Part XV: Culture

  58. Multiple Shades of Culture: Insights from Experimental Consumer Research Zeynep Gürhan-Canli, Gülen Sarial-Abi, Ceren Hayran

  60. The Case for Exploring Cultural Rituals as Consumption Contexts Cele C. Otnes

  61. Part XVI: Applied Consumer Behavior

  62. Consumer Behavior in the Marketing Information Ecosystem John Wittenbraker & Norbert Wirth

  64. Emerging Trends for Consumer Behavior Practitioners Jim Multari

The Routledge Companion to Consumer Behavior

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    £204.25

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    Order before 4pm today for delivery by Mon 6 Jul 2026.

    A Hardback by Michael R. Solomon, Tina M. Lowrey

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      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of The Routledge Companion to Consumer Behavior by Michael R. Solomon

      Publisher: Taylor & Francis Ltd
      Publication Date: 26/09/2017
      ISBN13: 9781138695160, 978-1138695160
      ISBN10: 1138695165
      Also in:
      Economics Sales and marketing Psychological theory

      Description

      Book Synopsis

      The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are household names, to examine the diverse approaches to consumer behavior topics.

      The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers su

      Trade Review

      "Featuring leading scholars in the field, this book surveys the breadth of consumer behavior research while providing sufficient depth for readers to appreciate both the existing knowledge and knowledge gaps in the domains it covers. It is a must-have reference for anyone wishing to perform research in consumer behavior."

      David Gal, University of Illinois at Chicago, USA

      "In this new edited volume on consumer behavior, Solomon and Lowrey bring together a broad range of contributions that address many relevant topics in contemporary consumer research. The book not only reports on a broad range of topics, but also provides insights from many of the different scientific disciplines involved in consumer studies, making it a showcase of the multidisciplinary nature of the field."

      Arnout Fischer, Wageningen University, the Netherlands

      "Bringing together world-class researchers from diversified fields, this book provides a grand tour of the fast-changing area of consumer behavior. It’s up-to-date, easy-to-read, and comprehensive. A must-have for all researchers, graduate students, and practitioners who want to keep up with the research development in this area!"

      Yuwei Jiang, The Hong Kong Polytechnic University, China

      "This volume is an excellent companion to the study of consumer behavior. It covers the basic components, such as perception, motivation, attitudes, and learning. More importantly, it provides cutting-edge updates and new topics including effects of climate, the quantified self, retail therapy, and poverty. It clearly deepens and broadens our understanding of consumers."

      Russell Belk, York University, Canada



      Table of Contents

      Part I: Introduction

      Preface

      2. A History of the Study of Consumer Behavior Sidney J. Levy

      4. Climate, Culture, and Consumption: Connecting the Dots Jagdish N. Sheth

      5. Part II: Well-Being

      6. Materialism: Conceptualizations, Antecedents, and Consequences Nimish Rustagi, L. J. Shrum

      8. The Therapeutic Utility of Shopping: Retail Therapy, Emotion Regulation, and Well-Being Leonard Lee, Tim M. Böttger

      9. Part III: Perception

      10. Drivers, Consequences, and Remedies of Biased Size Perceptions in Marketing Nailya Ordabayeva, Pierre Chandon

      12. Implications of Product Anthropomorphism Through Design Ana Valenzuela, Rhonda Hadi

      13. Part IV: Learning & Memory

      14. The Recall and Use of Narratives as Declarative and Procedural Consumer Knowledge Robert S. Wyer, Jr. and Tao Tao

      16. The Lies Consumers Tell: The Opportunities and Challenges of Studying Consumer Deception Christina I. Anthony, Elizabeth Cowley

      17. Part V: Self/Gender

      18. The Interplay of the Desired and Undesired Selves in Everyday Consumption Chihling Liu, Margaret K. Hogg

      20. Gender and the Self: Traversing Feminisms, Masculinities, and Intersectionality Towards Transformative Perspectives Linda Tuncay Zayer, Catherine A. Coleman, Wendy Hein, Birkbeck, Jon Littlefield, Laurel Steinfield

      21. Part VI: Motivation/Values/Personality

      22. Social Values in Consumer Psychology: Key Determinants of Human Behavior Wang Suk Suh and Lynn R. Kahle

      24. The Dynamics of Multiple Goal Pursuit: Situation and Personality as Determinants of Goal Stickiness and Switching Suresh Ramanathan

      25. Part VII: Decision Making

      26. Pricing in the Digital Age: Implications for Consumer Behavior Russell S. Winer

      28. The Quantified Self: Self-Regulation in Cyborg Consumers Rachel Ashman, Julia Wolny, Michael R. Solomon

      29. Part VIII: Attitudes & Branding

      30. How Consumers’ Attitudes Towards Brands Are Shaped Danielle J. Brick, Susan Fournier

      32. Brand Attitude Structure Frank R. Kardes, Ruth Pogacar, Roseann Hassey, Ruomeng Wu

      33. Part IX: Language

      34. The Influence of Marketing Language On Brand Attitudes and Choice Ruth Pogacar, Tina M. Lowrey, L. J. Shrum

      36. On the Search for the Perfect Brand Name Sascha Topolinski

      37. Part X: Buying/Retailing/Services/Disposal

      38. How Retailing Cues Influence Shopping Perceptions and Behavior Dhruv Grewal, Anne L. Roggeveen, Lauren S. Beitelspacher

      40. Using Visual Design to Improve Customer Perceptions of Online Assortments Barbara E. Kahn

      41. Part XI: Family

      42. Power and Gender Dynamics in Contemporary Families Gokcen Coskuner-Balli, Samantha N. N. Cross

      44. Conducting International Consumer Research with Children: Challenges and Potential Solutions Tina M. Lowrey, Lan Nguyen Chaplin, Agnes Nairn, Aysen Bakir, Verolien Cauberghe, Elodie Gentina, Liselot Hudders, Hua Li, Fiona Spotswood, Anna Maria Zawadzka

      45. Part XII: Groups/Social Media

      46. Social Media Ashlee Humphreys

      48. Segmented Clusters versus Social Groupings & Status Games: The Changing Landscape of Luxury Consumers Laurel Steinfield

      49. Part XIII: Subcultures

      50. Community Lost: The Unrealized Collaborative Market Potential of Credit Unions Hope Jensen Schau and Albert M. Muñiz, Jr.

      52. Coconstructing institutions one brick at a time: appropriation and deliberation on LEGO Ideas Albert M. Muñiz Jr., Marie Taillard

      53. Part XIV: Social Class/Power

      54. The Hidden Hand of Social Class Paul Henry & Marylouise Caldwell

      56. Impoverished Consumers: What We Know, What We Don’t Know, and What We Should Do Ronald Paul Hill

      57. Part XV: Culture

      58. Multiple Shades of Culture: Insights from Experimental Consumer Research Zeynep Gürhan-Canli, Gülen Sarial-Abi, Ceren Hayran

      60. The Case for Exploring Cultural Rituals as Consumption Contexts Cele C. Otnes

      61. Part XVI: Applied Consumer Behavior

      62. Consumer Behavior in the Marketing Information Ecosystem John Wittenbraker & Norbert Wirth

      64. Emerging Trends for Consumer Behavior Practitioners Jim Multari

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