Description
Book SynopsisWhile organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, Where will the next big idea come from? In response, they allocate significant resources for innovation; however the source of creative inspiration has remained a mystery.
Science has shown that it''s possible to create conditions under which the mind is more prepared to have insights, or a-ha! moments. In this fascinating book, Andrew Razeghi examines the precursors to creative insight and offers clear-cut methods for making Eureka moments routine practice rather than lucky accidents. Combining the latest scientific research, interviews with current innovators, and studies of history's most creative minds, he dissects the creative process and presents a practical approach for inspiring innovation.
Trade ReviewVoted a Smart Book for 2008 by
Fast Company "Razeghi's self-help text is designed to assist the everyday genius in finding those 'ah-ha' ideas like those Albert Einstein and Thomas Edison came across in the past. Razeghi presents his thoughts in a straightforward, user-friendly manner." --Publishers Weekly, February 25, 2008
Table of ContentsIntroduction: The Innovation Lament 1
1. The Innovation Intent 15
2. The Gods Must Be Crazy (Or Is It Just Me?) 25
3. The Eureka Moment 33
4. It Came to Me in a Dream 47
5. In the Mood for Innovation 59
6. Endlessly Intriguing: Curiosity 73
7. Painfully Obvious: Constraints 93
8. Distantly Related: Connections 137
9. Diametrically Opposed: Conventions 163
10. Suddenly Brilliant: Codes 187
Epilogue: And So It Is with All Things New 213
Notes 217
Further Reading 229
Acknowledgments 231
The Author 233
Index 235
