Description
Book SynopsisSami Finne is a principal consultant and the sector leader for the Retail & Consumer Products sector in Capgemini Consulting Finland. He is also a well-known speaker in top management seminars and conferences, and a visiting lecturer in several academic institutions, including Helsinki School of Economics and Helsinki University.
Hanna Sivonen is Senior Consultant in the Marketing, Sales and Service Transformation team of Capgemini Finland. She has extensive experience in projects for retail and consumer product companies, including category management, shopper analytics, shop-in-shop development, promotion management, marketing effectiveness and customer loyalty. Hanna has also carried out several strategic studies of global retail trends for leading Finnish retailers.
Table of Contents
- Chapter - 00: Introduction;
- Chapter - 01: Change drivers in the retail value chain;
- Chapter - 02: Retail formats;
- Chapter - 03: Collaboration in the retail value chain;
- Chapter - 04: Demand management;
- Chapter - 05: Store operations;
- Chapter - 06: Information technology trends in the retail value chain;
- Chapter - 07: Loyalty programmes and shopper information sharing;
- Chapter - 08: The future
