Description

Book Synopsis
Containing case examples, organizational analysis and project planning tools, this book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities.

Table of Contents
1. The Business Objective2. Market Opportunity3. The Business Concept the New Product4. The Product and Business Plan5. Justifying a Program: The Accounting Viewpoint6. Starting Out7. Executing the Plan8. Manufacturing Development9. The Prelaunch Checklist10. The Product Launch11. The Pursuit and Product Management12. Business Development Records Format

The Pursuit of New Product Development

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    A Hardback by Marc Annacchino

    15 in stock

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      Publisher: Elsevier Science
      Publication Date: 1/22/2007 12:00:00 AM
      ISBN13: 9780750679930, 978-0750679930
      ISBN10: 075067993X
      Also in:
      Research and development management Industrial chemistry and manufacturing technologies

      Description

      Book Synopsis
      Containing case examples, organizational analysis and project planning tools, this book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities.

      Table of Contents
      1. The Business Objective2. Market Opportunity3. The Business Concept the New Product4. The Product and Business Plan5. Justifying a Program: The Accounting Viewpoint6. Starting Out7. Executing the Plan8. Manufacturing Development9. The Prelaunch Checklist10. The Product Launch11. The Pursuit and Product Management12. Business Development Records Format

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