A guide to setting goals for product success and m
Table of Contents
Preface ix
Introducing Product-led Strategy xv
Section One Leveraging Data to Create a Great Product
Chapter 1 Start with the End in Mind 3
Chapter 2 You Are What You Measure 27
Chapter 3 Turning Customer Data into Insights 45
Chapter 4 How to Measure Feelings 63
Section Two Product is the Center of the Customer Experience
Chapter 5 Marketing in a Product-led World 81
Chapter 6 Converting Users into Customers 95
Chapter 7 Getting Customers Off to a Fast Start Through Onboarding 99
Chapter 8 Delivering Value 121
Chapter 9 Customer Self-Service 133
Chapter 10 Renew and Expand: Creating Customers for Life 145
Section Three A New Way of Delivering Product
Chapter 11 Product-led Design 157
Chapter 12 Launching and Driving Adoption 161
Chapter 13 The Art of Letting Go 175
Chapter 14 What Users Want 183
Chapter 15 Dynamic Roadmapping 195
Chapter 16 Building Modern Product Teams 207
Conclusion: A Call to Action 217
Acknowledgments 219
About the Author 221
Index 223
