Description
Book SynopsisAdvance in your product management career and create innovative products that customers love! Regardless of industry or sector, to compete in todayâs business world, product managers must understand how their customerâs preferences change, how technology evolves, and how to anticipate what competitors might do. You need a reliable resource that provides timely guidance and practical tools to help you compete. With new content and expert advice, this updated edition of
The Product Managerâs Survival Guide brings you fully up to date on what you need to succeed as a product manager.
For your professional future, youâll learn itâs not the development technique that will help you get ahead, itâs how you think like a strategically minded business person. Your continuous learning starts with your product management acumen assessment, and takes root, when you develop your own professional development strategy. As you continue your career journey,
Table of ContentsINTRODUCTION
WELCOME TO THE SECOND EDITION OF
THE PRODUCT MANAGER’S SURVIVAL GUIDE
CHAPTER 1
INTRODUCTION TO PRODUCT MANAGEMENT
CHAPTER 2
UNDERSTANDING THE ROLE OF THE PRODUCT MANAGER AND
ASSESSING YOUR PRODUCT MANAGEMENT ACUMEN
CHAPTER 3
NAVIGATING THE ORGANIZATION
CHAPTER 4
INFLUENCE AND THE ART OF BEING A PRODUCT MANAGER
CHAPTER 5
WHO’S THE CUSTOMER?
CHAPTER 6
GARNERING INDUSTRY AND COMPETITOR INSIGHTS
CHAPTER 7
GETTING FROM HERE TO THERE: PRODUCT STRATEGY
AND ROADMAPS
CHAPTER 8
AFTER STRATEGY: WHAT’S NEXT?
CHAPTER 9
EXECUTION: DEVELOPING AND LAUNCHING PRODUCTS
CHAPTER 10
HARNESSING DATA AND RUNNING THE PRODUCT’S BUSINESS
CHAPTER 11
IMPROVING YOUR EXPERIENCE AS A PRODUCT MANAGER
INDEX
