Description
Book SynopsisRevealing the difference between great slides and great presentations Based on a proven process from one of the world s most prominent presentation consultancy and design firms,The Presentation Lab challenges everything you thought you knew about creating and delivering engaging business presentations.
Table of ContentsElement A Introduction
A1 Before We Get Started...The Presentation Labs Hypothesis 004
A2 Welcome tgo the Presentation Lab 008
A3 What this Book Is Not About... 012
A4 The Impact (& Sourse) of Poor Presentations 016
A5 Myth Busting 020
Element B The Basic Tools for the Job
B1 The Power of Inspiration: From Okay ...to Good ...to Optimized 030
B2 The Appliance of Science: A Beginner's Guide 034
B3 Business Storytelling: What's All the Fuss About? 038
B4 Business Storytelling: Getting Your Story Straight 042
B5 Introducing Presentation Optimization 048
Element C The Base Elements of Your Presentation
C1 The Base Elements of Your Presentation 054
C2 Respect the Audience 056
C3 Audiences: The Most Complex of Beasts... 058
C4 The Audience Pathway 074
C5 Message: What's the Point? 082
C6 Messaging: Simplicity Is Not Stupidity 086
C7 Give Them Something They Will Remember ... And Then Let It Travel 088
C8 Structuring Your Message: The Power of the Storyflow 092
Element D Creating Compelling Content
D1 What Is Content 098
D2 Slicing Up Your Content (With a Little Help from Occam's Razor) 108
D3 Valuable Visuals 120
D4 A Picture Paints a Thousand (Different) Words... 122
D5 Open Access Imagery 138
D6 Art over Effectiveness 142
D7 Dealing with Data 150
D8 From Visual Concept to Visual Presentation Aid 158
D9 In Conclusion 160
Element E Delivering the Final Results
E1 PowerPoint, the Shed, & an Electric Screwdriver 164
E2 What Is Blended Presenting? 168
E3 Understanding the Presentation Landscape 170
E4 Blended Presenting: A Customer's Tale 180
E5 Tools for the Job 184
E6 Something for the Sales Managers 206
F1 Putting the Theory into Practice 210
G1 In Case of Emergency ... Strategies for Dealing with Last-Minute Deadlines 236
H1 Conclusion 242
References 244
Index 248
