Description

Book Synopsis
This work shows how companies can develop fluid networks and relationships so that they can respond quickly to market opportunities by forming collaborations, with other companies. It shows why companies should start building alliances in order to survive.

Table of Contents
1. The Magic Number.

2. The Advantages of Joining the Power of Two Movement.

3. An Overview of the Alliance Process.

4. Leveraged Networks.

5. The Alliance Champion.

6. Allaince Analysis.

7. Cocreating Business Oppotunities.

8. Rules of Engagement.

9. Trust.

10. Cultural Criteria.

11. The Future of Alliances.

The Power of Two

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    A Paperback / softback by John K. Conlon, Melissa Giovagnoli

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      Publisher: John Wiley & Sons Inc
      Publication Date: 17/06/1998
      ISBN13: 9780787909468, 978-0787909468
      ISBN10: 0787909467
      Also in:
      Business strategy

      Description

      Book Synopsis
      This work shows how companies can develop fluid networks and relationships so that they can respond quickly to market opportunities by forming collaborations, with other companies. It shows why companies should start building alliances in order to survive.

      Table of Contents
      1. The Magic Number.

      2. The Advantages of Joining the Power of Two Movement.

      3. An Overview of the Alliance Process.

      4. Leveraged Networks.

      5. The Alliance Champion.

      6. Allaince Analysis.

      7. Cocreating Business Oppotunities.

      8. Rules of Engagement.

      9. Trust.

      10. Cultural Criteria.

      11. The Future of Alliances.

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