Description

A new wave of digital technologies has impacted the business world like a tsunami. But after a first phase characterized by hype and unrealistic expectations, there is now a shared need for a better understanding of how to create real and sustainable value by adopting these technologies. This book suggests a pragmatic approach to value creation by embracing the post-digital mindset: a more mature attitude toward digital innovation focused on putting these technologies at work rather than marveling at them. After the illustration of a post-digital manifesto, the book explores all the key topics and tools that are relevant for the decision makers in this context.

The Post-Digital Enterprise: Going Beyond the Hype

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Hardback by Gianluigi Castelli , Severino Meregalli

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A new wave of digital technologies has impacted the business world like a tsunami. But after a first phase characterized... Read more

    Publisher: Springer Nature Switzerland AG
    Publication Date: 02/04/2022
    ISBN13: 9783030948368, 978-3030948368
    ISBN10: 3030948366

    Number of Pages: 161

    Non Fiction , Business, Finance & Law

    Description

    A new wave of digital technologies has impacted the business world like a tsunami. But after a first phase characterized by hype and unrealistic expectations, there is now a shared need for a better understanding of how to create real and sustainable value by adopting these technologies. This book suggests a pragmatic approach to value creation by embracing the post-digital mindset: a more mature attitude toward digital innovation focused on putting these technologies at work rather than marveling at them. After the illustration of a post-digital manifesto, the book explores all the key topics and tools that are relevant for the decision makers in this context.

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