Description

Can you really learn to write speeches?

The Political Speechwriter′s Companion guides students through a systematic "LAWS" approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the "go-to-guys" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwriting. This how-to guide explains how speakers can deliver:

  • language the audience will understand and remember,
  • anecdotes that make listeners laugh and cry,
  • wit that pokes fun at opponents but also shows their own lighter side, and
  • support in the way of statistics, examples, and testimony.

Packed with annotated speeches from the most recent elections, technology tips, and interviews from speechwriting luminaries, this edition offers the most practical advice and strategies for a career in political communication.

The Political Speechwriter′s Companion: A Guide for Writers and Speakers

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£73.40

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Paperback / softback by Robert A. Lehrman , Eric L. Schnure

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Can you really learn to write speeches? The Political Speechwriter′s Companion guides students through a systematic "LAWS" approach (language, anecdote,... Read more

    Publisher: SAGE Publications Inc
    Publication Date: 04/10/2019
    ISBN13: 9781506387741, 978-1506387741
    ISBN10: 1506387748

    Number of Pages: 536

    Non Fiction , Dictionaries, Reference & Language

    • Tell a unique detail about this product

    Description

    Can you really learn to write speeches?

    The Political Speechwriter′s Companion guides students through a systematic "LAWS" approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the "go-to-guys" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwriting. This how-to guide explains how speakers can deliver:

    • language the audience will understand and remember,
    • anecdotes that make listeners laugh and cry,
    • wit that pokes fun at opponents but also shows their own lighter side, and
    • support in the way of statistics, examples, and testimony.

    Packed with annotated speeches from the most recent elections, technology tips, and interviews from speechwriting luminaries, this edition offers the most practical advice and strategies for a career in political communication.

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