Description
Book SynopsisPart 1: Foundations of Platform Ecosystems and Value Co-Creation.- Chapter 1: The Evolution of Marketing in Platform Ecosystems.- Chapter 2: Marketing Leaders as Drivers of Co-Creation.- Chapter 3: Foundations of Platform Ecosystem.- Chapter 4: Bridging the Gap – Aligning CMOs and CEOs for Platform Growth.- Chapter 5:The Power of Ecosystems in Value Co-Creation.- Part 2: Core Mechanics of Value Creation and Engagement.- Chapter 6: Key Players in Platform Ecosystems.- Chapter 7: Building Partnerships – The Role of Complementors.- Chapter 8: Overcoming Barriers in Institutionalised Markets.- Chapter 9: Leveraging Actor Engagement in the Digital Era.- Chapter 10: Building Trust and Collaboration in Digital Ecosystems.- Part 3: Strategic Frameworks for Platform Growth.- Chapter 11: Stimulating Engagement Through Platforms as a Service.- Chapter 12: Community-Building Strategies for Marketers.- Chapter 13: Using Engagement to Drive Value Co-Creation.- Chapter 14: Value Co-Creation – The New Marketing Currency.- Chapter 15: Reciprocal Resource Integration in Ecosystems.- Part 4: Technology as a Catalyst.- Chapter 16: Using Technology to Foster Co-Innovation.- Chapter 17: Case-Studies – Successful Value Co-creation in Fintech.- Chapter 18: Challenges and Opportunities for Marketers.- Chapter 19: Breaking Industry Rigidity Through Innovation.- Chapter 20: Strategies to Overcome Resistance in Marketing Ecosystems.- Part 5: Scaling and Structuring for Regional and Global Growth.- Chapter 21: Platforms as a Disruptor – Insights from Asset Management.- Chapter 22: Plug-and-Play Solutions for Agility and Scalability.- Chapter 23: The Role of Leadership in Driving Change.- Chapter 24: Marketing Platforms with Complementors.- Chapter 25: Collaboration Strategies for Platform Growth.- Chapter 26: Regional Strategies for Legitimacy and Expansion.- Part 6: Future-Ready Platform Strategies.- Chapter 27: Using Resource Integration to Amplify Scale.- Chapter 28: Unlocking Future Marketing Potential - The Interplay of Actor Engagement and Co-Creation.- Chapter 29: Advanced Marketing Strategies for Platform Ecosystems.- Chapter 30: Emerging Trends in AI, IoT, and Cloud Computing for Marketers.- Chapter 31: Designing a Scalable Platform-Driven Marketing Strategy for Sustainable Growth.
