Description

Book Synopsis
The People’s Choice is a landmark psychological and statistical study of American voters during the 1940 and 1944 presidential elections, originally published in 1948. It constituted the first systematic effort to trace voters’ behavior across the duration of a presidential campaign and to follow up on this data years later.

Table of Contents
Preface to the Third Edition
Preface to the Second Edition
Acknowledgments
1. Introduction
2. Erie County, Ohio, 1940
3. Social Differences Between Republicans and Democrats
4. Ideological Differences Between Republicans and Democrats
5. Participation in the Election
6. Time of Final Decision
7. The Types of Changes
8. The Activation Effect
9. The Reinforcement Effect
10. The Conversion Effect
11. The Over-All Effect of the Campaign
12. Anticipation of the Winner
13. What the Voters Were Told
14. The Radio and the Printed Page
15. The Political Homogeneity of Social Groups
16. The Nature of Personal Influence
Notes
Appendix: Construction of Indices

The Peoples Choice How the Voter Makes Up His

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    Order before 4pm tomorrow for delivery by Mon 29 Jun 2026.

    A Paperback by Paul F. Lazarsfeld

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      View other formats and editions of The Peoples Choice How the Voter Makes Up His by Paul F. Lazarsfeld

      Publisher: Columbia University Press
      Publication Date: 3/16/2021 12:00:00 AM
      ISBN13: 9780231197953, 978-0231197953
      ISBN10: 0231197950
      Also in:
      Politics and government Sociology

      Description

      Book Synopsis
      The People’s Choice is a landmark psychological and statistical study of American voters during the 1940 and 1944 presidential elections, originally published in 1948. It constituted the first systematic effort to trace voters’ behavior across the duration of a presidential campaign and to follow up on this data years later.

      Table of Contents
      Preface to the Third Edition
      Preface to the Second Edition
      Acknowledgments
      1. Introduction
      2. Erie County, Ohio, 1940
      3. Social Differences Between Republicans and Democrats
      4. Ideological Differences Between Republicans and Democrats
      5. Participation in the Election
      6. Time of Final Decision
      7. The Types of Changes
      8. The Activation Effect
      9. The Reinforcement Effect
      10. The Conversion Effect
      11. The Over-All Effect of the Campaign
      12. Anticipation of the Winner
      13. What the Voters Were Told
      14. The Radio and the Printed Page
      15. The Political Homogeneity of Social Groups
      16. The Nature of Personal Influence
      Notes
      Appendix: Construction of Indices

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