Description

This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer. The perfect follow-up to the successful handbook by the same organization.

The PDMA ToolBook 2 for New Product Development

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£93.95

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Hardback by Paul Belliveau , Abbie Griffin

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This book covers all aspects of product development, from the creation of the concept through development and design to the... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 28/10/2004
    ISBN13: 9780471479413, 978-0471479413
    ISBN10: 0471479411

    Number of Pages: 576

    Non Fiction , Technology, Engineering & Agriculture , Education

    Description

    This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer. The perfect follow-up to the successful handbook by the same organization.

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