Description

Book Synopsis

Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by recognizing the world's most groundbreaking and influential designs. Designers compete in five main categories — beverages, food, body, luxury, and other markets — and no fewer than 50 sub-categories.

Featuring a selection of hundreds of works, this book brings together Pentawards winners from 2008 to 2016, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations, which permeate all aspects of our everyday lives. This well of inspiration will not just serve design and marketing professionals, but anyone with an interest in the creative process of packaging.



Trade Review
“Blurring the lines between marketing and art, this publication is a hardcore pop culture bible.” * Plastik *

The Package Design Book

    Product form

    A Hardback by Pentawards, Julius Wiedemann

    £19.00

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    RRP £20.00 – you save £1.00 (5%)

    Order before 4pm on Tuesday for delivery by Wed 11 Nov 2026.

    10 in stock

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      Book details

      Publisher Taschen GmbH
      Published 22 September 2017
      ISBN-13 9783836555524
      978-3836555524
      ISBN-10 3836555522
      Also in:
      Design and llustration Product design

      Description

      Book Synopsis

      Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by recognizing the world's most groundbreaking and influential designs. Designers compete in five main categories — beverages, food, body, luxury, and other markets — and no fewer than 50 sub-categories.

      Featuring a selection of hundreds of works, this book brings together Pentawards winners from 2008 to 2016, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations, which permeate all aspects of our everyday lives. This well of inspiration will not just serve design and marketing professionals, but anyone with an interest in the creative process of packaging.



      Trade Review
      “Blurring the lines between marketing and art, this publication is a hardcore pop culture bible.” * Plastik *

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