Description
Book SynopsisThe Next Frontier of Restaurant Management brings together the latest research in hospitality studies to offer students, hospitality executives, and restaurant managers the best practices for restaurant success. Alex M. Susskind and Mark Maynard draw on their experiences as a hospitality educator and a restaurant industry leader, respectively...
Trade Review"Alex Susskind and Mark Maynard have combined powers to create an invaluable guide to managing the sometimes chaotic and always challenging environment of a restaurant, from the practicalities of lighting to the intangibles of guest experience. This coupling of data-driven research with anecdotal storytelling, informed by two rich careers in different corners of the industry, make for a compelling and dynamic account that speaks to readers working the floor as much as those in the classroom." -- Danny Meyer, CEO, Union Square Hospitality Group, Founder of Shake Shack, and author of
Setting the Table"The Next Frontier of Restaurant Management is of the highest quality and appropriate for Service Management courses at the graduate level." -- Richard Ghiselli, Purdue University
"Both authors have extensive restaurant backgrounds. I highly recommend this book for Services Marketing, Human Resources, Strategic Management, Catering, and general seminar-type courses." -- Mark Bonn, Florida State University
