Description

Book Synopsis
In a world with a surplus of ideas, what separates a good idea from a bad one? Learn how to cultivate a mindset that produces the kind of ideas people can?t turn down.

Most professionals cannot generate a solid idea. They either offer up tired or reused ones, or they generate lots of ideas but none that are worth pursuing.

A great idea presents a well-formulated thought or plan of action that spurs growth, change, advancement, adaptation, or new insight. Worthwhile ideas move the needle; they change the playing field altogether.

The New Art of Ideas is designed to help readers consistently produce worthwhile ideas by becoming nimble and imaginative thinkers better equipped to compete and produce in a global economy. Robin Landa identifies the Three Gs of every good idea:

  • Goal?Your vision for the end
  • Gap?The underdeveloped area that your idea fills
  • Gain?The overall benefits of your goal

    • With explanations and examples of each component, this book demystifies the process of effective ideation and hands you the key to unlock your creative potential.

    The New Art of Ideas: Unlock Your Creative

      Product form

      £17.99

      Includes FREE delivery

      Order before 4pm tomorrow for delivery by Wed 1 Jul 2026.

      A Paperback / softback by Robin Landa, Holly Taylor

      1 in stock

        Trusted by thousands of customers. See 2,385+ Customer Reviews

        View other formats and editions of The New Art of Ideas: Unlock Your Creative by Robin Landa

        Publisher: Berrett-Koehler Publishers
        Publication Date: 08/11/2022
        ISBN13: 9781523002078, 978-1523002078
        ISBN10: 1523002077
        Also in:
        Business and Management

        Description

        Book Synopsis
        In a world with a surplus of ideas, what separates a good idea from a bad one? Learn how to cultivate a mindset that produces the kind of ideas people can?t turn down.

        Most professionals cannot generate a solid idea. They either offer up tired or reused ones, or they generate lots of ideas but none that are worth pursuing.

        A great idea presents a well-formulated thought or plan of action that spurs growth, change, advancement, adaptation, or new insight. Worthwhile ideas move the needle; they change the playing field altogether.

        The New Art of Ideas is designed to help readers consistently produce worthwhile ideas by becoming nimble and imaginative thinkers better equipped to compete and produce in a global economy. Robin Landa identifies the Three Gs of every good idea:

      • Goal?Your vision for the end
      • Gap?The underdeveloped area that your idea fills
      • Gain?The overall benefits of your goal

        • With explanations and examples of each component, this book demystifies the process of effective ideation and hands you the key to unlock your creative potential.

        Recently viewed products

        © 2026 Book Curl

          • American Express
          • Apple Pay
          • Diners Club
          • Discover
          • Google Pay
          • Maestro
          • Mastercard
          • PayPal
          • Shop Pay
          • Union Pay
          • Visa

          Login

          Forgot your password?

          Don't have an account yet?
          Create account