The NeuroConsumer Adapting Marketing and Communication Strategies for the Subconscious Instinctive and Irrational Consumers Brain

Name: The NeuroConsumer Adapting Marketing and Communication Strategies for the Subconscious Instinctive and Irrational Consumers Brain
Brand: Taylor & Francis
SKU: 9780367895907
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A Hardback by Anne-Sophie Bayle-Tourtoulou, Michel Badoc

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Publisher: Taylor & Francis
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ISBN13: 9780367895907, 978-0367895907
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Also in:
Cognition and cognitive psychology Physiological psychology Neurosciences