Description
Book SynopsisThe Networked Nonprofit Connecting with Social Media to Drive Change This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet.
The Networked Nonprofit is a must-read for any nonprofit organization seeking innovative, creative techniques to improve their mission and better serve their communities.
Diana Aviv, president and CEO, Independent Sector
The Internet means never having to ask permission before trying something new. In The Networked Nonprofit, Kanter and Fine show nonprofits how to harness this flexibility to pursue their missions in partnership with two billion connected citizens.
Clay Shirky, author, Here Comes Everybody: The Power of Organizing Without Organizations
The Networ
Trade Review
"A compelling book on how nonprofits can effectively utilize social media to help organizations to grow, change, and succeed. With deep knowledge and experience, the authors use narrative and examples to show how nonprofits can become networked and also engage people in shaping and sharing their work." (FastCompany.com, August 2010)
"Kanter and Fine have been experimenting with social media for years. They have worked with numerous nonprofits to learn how networked organizations operate and to educate others to the benefits of social media within a context of social change" (About.com, July 26, 2010)
Table of ContentsFigures and Tables v
Foreword vii
Randi Zuckerberg
Preface xi
Acknowledgments xvii
The Authors xix
One Introducing Networked Nonprofits 1
Two Nonprofit Challenges and Trends 11
Part One How to Become a Networked Nonprofit 23
Three Understanding Social Networks 25
Four Creating a Social Culture 41
Five Listening, Engaging, and Building Relationships 59
SiX Building Trust Through Transparency 73
Seven Making Nonprofit Organizations Simpler 87
Part Two What to Do as a Networked Nonprofit 103
Eight Working with Crowds 105
Nine Learning Loops 121
Ten From Friending to Funding 135
Eleven Governing Through Networks 151
Conclusion 163
Notes 167
Glossary 181
Resources 189
Index 193
