Description

Book Synopsis

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn''t ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn''t ask anyone if your business is a good idea. It''s a bad question and everyone will lie to you at least a little . As a matter of fact, it''s not their responsibility to tell you the truth. It''s your responsibility to find it and it''s worth doing right .

Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we''re supposed to do it, but nobody seems willing to admit that it''s easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

The Mom Test

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    £19.99

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    Order before 4pm today for delivery by Tue 16 Jun 2026.

    A Paperback by Rob Fitzpatrick

    15 in stock


      View other formats and editions of The Mom Test by Rob Fitzpatrick

      Publisher: Createspace Independent Publishing Platform
      Publication Date: 1/10/2013 12:09:00 AM
      ISBN13: 9781492180746, 978-1492180746
      ISBN10: 1492180742
      Also in:
      Entrepreneurship / Start-ups

      Description

      Book Synopsis

      The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

      They say you shouldn''t ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn''t ask anyone if your business is a good idea. It''s a bad question and everyone will lie to you at least a little . As a matter of fact, it''s not their responsibility to tell you the truth. It''s your responsibility to find it and it''s worth doing right .

      Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we''re supposed to do it, but nobody seems willing to admit that it''s easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

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