Description

Book Synopsis

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn''t ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn''t ask anyone if your business is a good idea. It''s a bad question and everyone will lie to you at least a little . As a matter of fact, it''s not their responsibility to tell you the truth. It''s your responsibility to find it and it''s worth doing right .

Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we''re supposed to do it, but nobody seems willing to admit that it''s easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

The Mom Test

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    A Paperback by Rob Fitzpatrick

    £19.99

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    Order before 4pm today for delivery by Fri 6 Nov 2026.

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      Book details

      Publisher Createspace Independent Publishing Platform
      Published 1 October 2013
      ISBN-13 9781492180746
      978-1492180746
      ISBN-10 1492180742
      Also in:
      Entrepreneurship / Start-ups

      Description

      Book Synopsis

      The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

      They say you shouldn''t ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn''t ask anyone if your business is a good idea. It''s a bad question and everyone will lie to you at least a little . As a matter of fact, it''s not their responsibility to tell you the truth. It''s your responsibility to find it and it''s worth doing right .

      Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we''re supposed to do it, but nobody seems willing to admit that it''s easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

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