Description

Book Synopsis

Rethink, rebuild, and re-energize your relationship with every customer for ultimate success in todayâs Metail economy

Armed with computers, tablets, smartphones, and social media, todayâs consumers have revolted against the marketplace status quo. Demanding a voice, and sometimes a hand, in the products they buy, these digitally empowered consumersâ"Me's"âhave inverted the traditional power dynamics of retail into Metail. To put it simply, your customers are now in charge, and you must recognize and embrace this fact in order to survive in new Metail economy.

From Joel Bines, one of todayâs top retail brand thought leaders, The Metail Economy provides innovative methods for connecting with the Me-centric consumer and shows how to thrive in this consumer revolution. Bines provides examples of companies that have failed to address the Metail paradigm, along with those that are on the right path, clearly illustrating how the traditional p

The Metail Economy 6 Strategies for Transforming

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    A Hardback by Joel Bines

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      Publisher: McGraw-Hill Education
      Publication Date: 08/03/2022
      ISBN13: 9781264274635, 978-1264274635
      ISBN10: 1264274637
      Also in:
      Business and Management

      Description

      Book Synopsis

      Rethink, rebuild, and re-energize your relationship with every customer for ultimate success in todayâs Metail economy

      Armed with computers, tablets, smartphones, and social media, todayâs consumers have revolted against the marketplace status quo. Demanding a voice, and sometimes a hand, in the products they buy, these digitally empowered consumersâ"Me's"âhave inverted the traditional power dynamics of retail into Metail. To put it simply, your customers are now in charge, and you must recognize and embrace this fact in order to survive in new Metail economy.

      From Joel Bines, one of todayâs top retail brand thought leaders, The Metail Economy provides innovative methods for connecting with the Me-centric consumer and shows how to thrive in this consumer revolution. Bines provides examples of companies that have failed to address the Metail paradigm, along with those that are on the right path, clearly illustrating how the traditional p

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