Description

Book Synopsis
Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, The Leap to Globalization focuses on how globalizing is realized over time in companies that start from a narrow geographic base. Three characteristics differentiate globalizing as observed in current practice from simple international expansion. First, globalization implies a redefinition of customer value; second, globalizing is an entrepreneurial process that transforms the company; and third, speed plays an essential role in globalization.

Table of Contents
Foreword (S. Ghoshal).

Acknowledgments.

Introduction.

1. Understanding the Value in Globalization.

2. Facing the Risks of Globalization.

3. Projection: Acting "As If " Global.

4. Absorption: Tackling the Risks of Globalizing.

5. Harmonization: Adapting to Changing Risks Over Time.

6. The Leap to Globalization: A Synthesis.

Conclusion: The Future of the New Globalizers.

Appendix: Research Methods.

Bibliography.

Index.

The Authors.

The Leap to Globalization

    Product form

    £24.79

    Includes FREE delivery

    RRP £30.99 – you save £6.20 (20%)

    Order before 4pm tomorrow for delivery by Mon 10 Aug 2026.

    A Hardback by Harry Korine, Pierre-Yves Gomez

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of The Leap to Globalization by Harry Korine

      Publisher: John Wiley & Sons Inc
      Publication Date: Publication Date: 12/06/2002
      ISBN13: 9780787962111, 978-0787962111
      ISBN10: 0787962112
      Also in:
      Globalization

      Description

      Book Synopsis
      Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, The Leap to Globalization focuses on how globalizing is realized over time in companies that start from a narrow geographic base. Three characteristics differentiate globalizing as observed in current practice from simple international expansion. First, globalization implies a redefinition of customer value; second, globalizing is an entrepreneurial process that transforms the company; and third, speed plays an essential role in globalization.

      Table of Contents
      Foreword (S. Ghoshal).

      Acknowledgments.

      Introduction.

      1. Understanding the Value in Globalization.

      2. Facing the Risks of Globalization.

      3. Projection: Acting "As If " Global.

      4. Absorption: Tackling the Risks of Globalizing.

      5. Harmonization: Adapting to Changing Risks Over Time.

      6. The Leap to Globalization: A Synthesis.

      Conclusion: The Future of the New Globalizers.

      Appendix: Research Methods.

      Bibliography.

      Index.

      The Authors.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account