Description

Book Synopsis

Too many start-ups don't make the grade - what makes a successful business take off?

Starting a new business is exciting, but there are many traps for the unwary. Some would-be entrepreneurs stick so firmly to their step-by-step guides that they don't see what's really going on. Others become so obsessed with potential problems they lose sight of the bigger picture. What they really need, according to serial entrepreneur Norm Brodsky, is a mindset that will help them to stay focussed on the real goals and grab opportunities whenever they arise. He calls it 'the knack'. It's helped him to build eight phenomenally successful companies, and in this book he uses stories of real companies facing real challenges to show you how to develop it too.



Trade Review
Encouraging, succinct and informative, this is an excellent guide for anyone looking to dive into a new business or expand an existing one * Publishers Weekly *

The Knack: How Street-Smart Entrepreneurs Learn

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    RRP £15.99 – you save £1.60 (10%)

    Order before 4pm tomorrow for delivery by Tue 16 Jun 2026.

    A Paperback / softback by Bo Burlingham, Norm Brodsky

    2 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of The Knack: How Street-Smart Entrepreneurs Learn by Bo Burlingham

      Publisher: Cornerstone
      Publication Date: 05/02/2009
      ISBN13: 9781847940339, 978-1847940339
      ISBN10: 1847940331
      Also in:
      Business, Finance & Law Entrepreneurship / Start-ups

      Description

      Book Synopsis

      Too many start-ups don't make the grade - what makes a successful business take off?

      Starting a new business is exciting, but there are many traps for the unwary. Some would-be entrepreneurs stick so firmly to their step-by-step guides that they don't see what's really going on. Others become so obsessed with potential problems they lose sight of the bigger picture. What they really need, according to serial entrepreneur Norm Brodsky, is a mindset that will help them to stay focussed on the real goals and grab opportunities whenever they arise. He calls it 'the knack'. It's helped him to build eight phenomenally successful companies, and in this book he uses stories of real companies facing real challenges to show you how to develop it too.



      Trade Review
      Encouraging, succinct and informative, this is an excellent guide for anyone looking to dive into a new business or expand an existing one * Publishers Weekly *

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