Description

Book Synopsis
In The IPO Playbook veteran-CFO Steve Cakebread walks readers though the ins and outs of taking your company public, from how to make the decision to do an IPO, to timing, preparation and execution, including building the right internal team and how to select external partners.Readers get a glimpse behind the scenes from the early, embryonic days of Salesforce, Pandora and Yext, to the bell-ringing moments at the New York Stock Exchange, and the post-IPO years. Steve''s stories, from creating three successful IPOs, and his earlier career at Autodesk, Silicon Graphics and Hewlett Packard, make The IPO Playbook an invaluable reference guide and an enjoyable read.

The IPO Playbook

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    £999.99

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    A Hardback by Steve Cakebread

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      Publisher: Silicon Valley Press
      Publication Date: Publication Date: 1/21/2021
      ISBN13: 9781733959124, 978-1733959124
      ISBN10: 1733959122
      Also in:
      Business, Finance & Law Entrepreneurship / Start-ups

      Description

      Book Synopsis
      In The IPO Playbook veteran-CFO Steve Cakebread walks readers though the ins and outs of taking your company public, from how to make the decision to do an IPO, to timing, preparation and execution, including building the right internal team and how to select external partners.Readers get a glimpse behind the scenes from the early, embryonic days of Salesforce, Pandora and Yext, to the bell-ringing moments at the New York Stock Exchange, and the post-IPO years. Steve''s stories, from creating three successful IPOs, and his earlier career at Autodesk, Silicon Graphics and Hewlett Packard, make The IPO Playbook an invaluable reference guide and an enjoyable read.

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