Description

Book Synopsis
Reading this book will make you less sure of yourself—and that’s a good thing. In The Invisible Gorilla, Christopher Chabris and Daniel Simons, creators of one of psychology’s most famous experiments, use remarkable stories and counterintuitive scientific findings to demonstrate an important truth: Our minds don’t work the way we think they do. We think we see ourselves and the world as they really are, but we’re actually missing a whole lot.
 
Chabris and Simons combine the work of other researchers with their own findings on attention, perception, memory, and reasoning to reveal how faulty intuitions often get us into trouble. In the process, they explain:
 
• Why a company would spend billions to launch a product that its own analysts know will fail
• How a police officer could run right past a brutal assault without seeing it
• Why award-winning movies are full of editing mistakes
&bull

The Invisible Gorilla

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    RRP £17.00 – you save £2.55 (15%)

    Order before 4pm tomorrow for delivery by Wed 15 Jul 2026.

    A Paperback / softback by Christopher Chabris, Daniel Simons

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      Publisher: Random House USA Inc
      Publication Date: 07/06/2011
      ISBN13: 9780307459664, 978-0307459664
      ISBN10: 0307459667
      Also in:
      Cognition and cognitive psychology

      Description

      Book Synopsis
      Reading this book will make you less sure of yourself—and that’s a good thing. In The Invisible Gorilla, Christopher Chabris and Daniel Simons, creators of one of psychology’s most famous experiments, use remarkable stories and counterintuitive scientific findings to demonstrate an important truth: Our minds don’t work the way we think they do. We think we see ourselves and the world as they really are, but we’re actually missing a whole lot.
       
      Chabris and Simons combine the work of other researchers with their own findings on attention, perception, memory, and reasoning to reveal how faulty intuitions often get us into trouble. In the process, they explain:
       
      • Why a company would spend billions to launch a product that its own analysts know will fail
      • How a police officer could run right past a brutal assault without seeing it
      • Why award-winning movies are full of editing mistakes
      &bull

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